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Geert Hofstede™ Cultural Dimensions* Description for each of Hofstede's Dimensions listed below
The Geert Hofstede analysis for East Africa, which includes the countries of Ethiopia, Kenya, Tanzania, and Zambia. has combined a broad mix of religion and culture. Although this consolidation may be generally useful, more specific information on each country should be reviewed due to variations in the religious base of each country.
The highest ranking score for East Africa is Power Distance (PDI) at 64.
The East Africa ranking for Uncertainty Avoidance (UAI) is 52.
The East Africa ranking for Masculinity (MAS) is 41.
The East Africa ranking forIndividualism (IDV) is 27.
Power Distance Index (PDI) focuses on the degree of equality, or inequality, between people in the country's society. A High Power Distance ranking indicates that inequalities of power and wealth have been allowed to grow within the society. These societies are more likely to follow a caste system that does not allow significant upward mobility of its citizens. A Low Power Distance ranking indicates the society de-emphasizes the differences between citizen's power and wealth. In these societies equality and opportunity for everyone is stressed.
Individualism (IDV) focuses on the degree the society reinforces individual or collective achievement and interpersonal relationships. A High Individualism ranking indicates that individuality and individual rights are paramount within the society. Individuals in these societies may tend to form a larger number of looser relationships. A Low Individualism ranking typifies societies of a more collectivist nature with close ties between individuals. These cultures reinforce extended families and collectives where everyone takes responsibility for fellow members of their group.
Masculinity (MAS) focuses on the degree the society reinforces, or does not reinforce, the traditional masculine work role model of male achievement, control, and power. A High Masculinity ranking indicates the country experiences a high degree of gender differentiation. In these cultures, males dominate a significant portion of the society and power structure, with females being controlled by male domination. A Low Masculinity ranking indicates the country has a low level of differentiation and discrimination between genders. In these cultures, females are treated equally to males in all aspects of the society.
Uncertainty Avoidance Index (UAI) focuses on the level of tolerance for uncertainty and ambiguity within the society - i.e. unstructured situations. A High Uncertainty Avoidance ranking indicates the country has a low tolerance for uncertainty and ambiguity. This creates a rule-oriented society that institutes laws, rules, regulations, and controls in order to reduce the amount of uncertainty. A Low Uncertainty Avoidance ranking indicates the country has less concern about ambiguity and uncertainty and has more tolerance for a variety of opinions. This is reflected in a society that is less rule-oriented, more readily accepts change, and takes more and greater risks.
Geert Hofstede Dimensions Analysis Charts are located in each Country's page listed on the left.
Business Etiquette and Manners are located in each Country's page listed on the right, plus many additional web site links and resources applicable to that Country.
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Click on a country for its Business Etiquette Africa
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