International Business Reports
Takeoff of New Products:
J. Tellis, Stefan Stremersch and Eden
(2) Do different categories and countries
have consistently different times-to-takeoff?
(3) What economic and cultural factors
explain the inter-country differences?
(4) Should managers use a sprinkler or waterfall strategy for the introduction of new products across countries?
The major results are as follows:
(1) Sales of most new products display a distinct takeoff in various European countries, at an average of 6 years after introduction.
Gerard J. Tellis, Stefan Stremersch, Eden Yin, "The international takeoff of new products: The role of economics, culture, and country innovativeness." Marketing Science 22(2) 188-208. Copyright 2003, INFORMS, 901 Elkridge Landing Road, Suite 400, Linthicum, Maryland 21090. This article is available in pdf from firstname.lastname@example.org or at Takeoff
Erosion of National Sovereignty by 21st Century Technology - Exclusive Report by Stephen Taylor, Executive Director of the International Business Center - this report is in Adobe .PDF file format
Managing Cross-Cultural Transition:
A Handbook for Corporations, Employees, and their Families
Interview with author Steven Shepard about his book of the same title - this report is in Adobe .PDF file format